Why a size chart cuts your returns
Size is the single largest cause of returns in Indian online fashion, and almost all of it comes from one gap: the buyer measures her body, the seller lists the garment, and nobody says which is which. Every chart here is garment measurement — laid flat, seam to seam — which is what the trade actually cuts to.
A return costs you the forward freight, the return freight and the handling, and on a ₹500 kurti that is most of the margin. A chart on the listing is the cheapest return-reduction you can buy, and it takes a minute.
Add one line under the chart telling the buyer to compare against a garment she already owns rather than her own body. That single sentence removes most of the remaining confusion.
Inches or centimetres — what marketplaces expect
Indian ready-made sizing is quoted in inches, and bust size is what the S/M/L label refers to: a size 38 kurti fits a 38-inch bust. Meesho and Flipkart buyers are used to that. Myntra and export-facing listings more often use centimetres.
The safest listing carries both, which is why this tool switches units without you re-typing the table. Generate one in inches for your marketplace listing, one in centimetres for anywhere that asks, and keep the numbers identical between them.
Allow one to two inches of ease over the body measurement in your own tailoring. A chart that reports the exact body measurement produces garments that technically fit and feel tight, and those come back as returns just as often as the ones that are plainly wrong.
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Frequently Asked Questions
What is the standard kurti size chart in India?
Indian kurti sizes are quoted by bust in inches: S is 36, M is 38, L is 40, XL is 42, XXL is 44, and it continues in twos up to 5XL at 50. Length varies by style, usually 42 to 46 inches for a straight kurti.
Should my size chart be in inches or cm?
Inches for Meesho and Flipkart, since that is what Indian buyers are used to and what the ready-made trade cuts to. Centimetres are more common on Myntra and export listings. Carrying both is safest, and this tool switches without you re-typing anything.
Is the size chart body measurement or garment measurement?
Garment measurement, laid flat and doubled where relevant. That is the trade standard, and it is why buyers should compare against a garment they already own rather than measuring themselves.
How does a size chart reduce returns?
Size is the biggest single cause of fashion returns in India, and most of it is a mismatch between what the buyer measured and what the seller listed. Publishing the garment measurements removes the guess, and on a low-margin product one avoided return pays for a lot of listings.
Can I put my shop name on the chart?
Yes — type it in and it appears above the table, so the chart works as a branded image you can reuse across every listing and share on WhatsApp.
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