How hard is it to get onto AJIO?
Harder than Flipkart, easier than Myntra. AJIO expects brand documentation and a coherent catalogue, but it onboards smaller labels that Myntra would turn away, particularly in ethnic and value fashion.
Registration goes through a seller application rather than instant self-signup, so expect a wait and a conversation instead of a form and an approval email.
GST is mandatory, as is a registered business entity. There is no route here for a seller operating on an enrolment ID.
What kind of seller does AJIO suit?
A small label with its own identity that has outgrown pure marketplace price competition but cannot yet meet Myntra's brand bar. Ethnic wear, fusion and value-fashion labels are well represented.
Being part of the Reliance retail group matters operationally — the platform connects to a wider retail apparatus, and sellers who perform sometimes find other doors inside the group open.
Photography expectations sit between the two neighbours: better than a marketplace flat-lay, not necessarily the full editorial shoot Myntra assumes.
How does AJIO compare on returns and margin?
The buyer is more considered than a Meesho shopper and less brand-driven than a Myntra one, and return behaviour sits between the two. Sizing discipline still does most of the work in keeping returns down.
Fee structures vary by category and change, so read the current rate card in the seller panel before pricing and not working from any figure published elsewhere.
Treat it as a third channel rather than a replacement. Most Indian sellers who reach this stage are running Meesho, Flipkart and AJIO together with the same catalogue.
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Frequently Asked Questions
What is AJIO seller registration?
AJIO is Reliance's fashion platform, onboarding through a seller application in place of instant self-signup. Expect brand documentation, mandatory GST and a curated review not automatic approval.
Is AJIO easier to join than Myntra?
Yes. AJIO onboards smaller labels that Myntra would turn away, particularly in ethnic and value fashion, while still expecting more brand identity than an open marketplace does.
Do I need GST for AJIO?
Yes, along with a registered business entity. There is no enrolment-ID route as there is on Meesho.
What products sell well on AJIO?
Ethnic wear, fusion and value-fashion labels are well represented. The buyer is more considered than a Meesho shopper and less brand-driven than a Myntra one.
What photography does AJIO expect?
Better than a plain marketplace flat-lay but not necessarily the full editorial shoot Myntra assumes. Clean, consistent product images with proper sizing information.
Should AJIO replace my other channels?
No. Most sellers who reach this stage run Meesho, Flipkart and AJIO together from one catalogue rather than moving between them.
Rates and policies change. Check the current rate card in your seller panel before pricing — the structure above stays stable, the numbers do not.