New Arrival & Collection Launch Templates
Example: " Just arrived! New Kanjivaram sarees, pure silk. Limited stock, 20 pieces. Prices from ₹1,299. WhatsApp to see colors & book now. Fast delivery to all cities." Use new collection launches to remind customers you are active (1-2x monthly). Include price range, limited quantity message, and clear CTA. Timing: Tuesday-Friday, 10am-2pm (office hours) or 7-9pm (evening). Avoid Sundays. Fashion sellers see 25-35% response rate on new collection messages vs 5-10% generic messages.
Festival & Occasion Messages (Diwali, Eid, Karwa Chauth)
Diwali (October/November): " Diwali Special! Our exclusive embroidered collection is here. Brighten your look! Offer valid till [date]. Get ₹100 off on orders above ₹999. Link: [link]." Karwa Chauth (Oct-Nov): " Karwa Chauth Collection | Elegant designs, festive vibes. Order 3 days before for delivery guarantee." Eid/Bakrid: " Celebrate with style! Latest designs at special prices. Free delivery to all locations." Festival messages see 50% higher engagement. Send 1-2 weeks before festival. Use emoji sparingly (1-2 per message). Include festival name + discount + deadline. Segment audience: send Diwali message to Hindu customers only (if you have data).
Payment Reminder Templates
Gentle reminder (after 24 hours): "Hi! You had ₹699 pending for the red saree. Please complete payment within 24 hours to confirm delivery. Upi: [UPI ID] or Paytm: [number]." Second reminder (48 hours): "Last reminder - your saree is on hold until tomorrow. After that, stock goes back on shelf. Fast payment ensures on-time delivery." Use payment reminders 24-48 hours after customer expresses interest. Include multiple payment options (UPI, Paytm, bank transfer). Personal touch increases conversion: 70% of reminded customers pay. Don't be aggressive; friendly tone gets better results than threatening language.
Order Confirmation & Shipping
After payment received: " Order confirmed! Order #12345. Your Kanjivaram saree (red) will ship within 2 days. Track delivery: [tracking link]. Thank you for shopping with us!" Shipping update: " Your order is on its way! Tracking: [number]. Expected delivery: [date]. Any issues? Reply here." Delivered: " Package delivered! Hope you love it. Share a photo with us - your feedback helps. Click here to review -> [link]." Include order number, product name, estimated delivery, and tracking. Send within 2 hours of payment for "instant confirmation" perception. Sellers with shipping notifications see 40% fewer cancellations.
Follow-up & Feedback Templates
Post-delivery (3 days): "Hi! How is your new saree? Love it? Share a photo with #StitchMagic on Instagram - tag us and get featured! Reply with rating: 1-5 stars." Unresponsive customer (7 days): "Hi! Noticed you have not replied to our last message. Any issues with your order? We are here to help. Feedback appreciated!" Referral: "Love us? Share your code REFER50 with friends. Each successful referral = ₹100 cashback for you AND your friend. Spread the joy!" Follow-ups within 3-7 days of delivery see 60% response rate. Personalize: mention product name, not "your order." Reward feedback with small discounts or features. Top sellers do 1 follow-up, then drop off - do not follow up endlessly.
Bulk Broadcast Templates
Use WhatsApp Broadcast feature to send to 100+ customers simultaneously (looks like personal messages). Include [name] placeholder for personalization: "Hi [name]! Our pre-Diwali sale is LIVE. You loved [last_product], so check out [similar_product]. Exclusive offer: 25% off on bundles. Shop now -> [link]." Broadcast rules: send 2-3x per month (too many = unsubscribes), best times Tuesday-Friday 9am-2pm or 7-9pm, always include opt-out option "Reply STOP to unsubscribe." Conversion rates: 5-10% for personalized broadcasts, 1-2% for generic. Test subject lines - test emoji vs text, test emojis increase CTR by 30%.
FAQ
When should I send messages? Avoid 6am-9am (sleep), midday (lunch), late night (after 10pm). Best: 9-2pm and 7-9pm. How often should I message? 2-3x weekly maximum. More = spam perception. Can I use broadcast? Yes, but personalize with customer names. Do I need WhatsApp Business? Yes, for templates and broadcast. Personal WhatsApp violates terms. What length? Keep under 160 words (fits one screen). Long messages = low read rate. Should I use emojis? 1-2 max per message. Too many look unprofessional. Save templates in Notes, copy-paste to WhatsApp.