Limits: Meta, WhatsApp Business Platform documentation, retrieved 18 Oct 2026. Your text stays in this browser tab.
These are the limits Meta documents for the WhatsApp Business Platform. WhatsApp publishes no figures for ordinary chats, status, profile names or groups in the personal app.
| Where | Character limit | Source |
|---|---|---|
| Text message body (Cloud API) | 4,096 characters | Meta: text messages |
| Business profile About | 1 to 139 characters | Meta: business profiles |
| Business profile description | 512 characters | Meta: business profiles |
| Business profile address | 256 characters | Meta: business profiles |
| Message template body | 1,024 characters | Meta: template components |
| Template header text | 60 characters | Meta: template components |
| Template footer | 60 characters | Meta: template components |
| Template button text | 25 characters | Meta: template components |
| Status, chat message, profile name, group name (personal app) | Not published | WhatsApp Help Center, checked 18 Oct 2026 |
Retrieved 18 Oct 2026. Writing a broadcast? Start from the WhatsApp message templates, then paste it here to check the length.
WhatsApp does not publish a word or character limit for a text status in its Help Center (checked 18 Oct 2026). Paste your status into the counter to see its characters and words; if WhatsApp stops taking text while you type, the count at that point is the limit on your version of the app.
WhatsApp publishes no limit for an ordinary chat message. For messages sent through the WhatsApp Business Platform (Cloud API), Meta documents a maximum of 4,096 characters for a text message body (retrieved 18 Oct 2026).
For a WhatsApp Business profile, Meta documents the About text as 1 to 139 characters, the business description as up to 512 and the address as up to 256 (retrieved 18 Oct 2026). WhatsApp does not publish a separate figure for a personal About.
Meta documents a maximum of 1,024 characters for the template body, 60 for header text, 60 for the footer and 25 for button text (retrieved 18 Oct 2026). The counter checks your text against each.
No. The counter counts the way a browser measures text, so most emoji add 2 to the character count and some, such as flags or skin-tone emoji, add 4 or more. WhatsApp does not publish how it counts emoji, so leave some room when you are close to a limit.
No. The counting runs in your browser tab. A .txt file you open is read on your device and is not uploaded.
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