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Meesho takes 0% commission on most categories and makes its margin elsewhere. This sheet lays out where, so you price against the real number.
Your number is used to send this and to tell you when something on this page changes. Nothing on the page is hidden behind it — the calculator above works either way.
Calculations use 2026 published Meesho seller rates · Verify exact rates in your seller dashboard
Meesho's positioning is "0% commission" — the money comes from shipping markup and ads instead. The figures below show the shape of that, not a rate card: they are indicative, they move, and the ones you price against must come from your own Supplier Panel.
| Category | Commission % | Shipping (markup) | Notes |
|---|---|---|---|
| Apparel (sarees, kurtis, lehengas) | 0% | ~₹50-90 per order | Free for sellers; Meesho's main margin source |
| Fashion Jewellery | 0% | ~₹40-70 per order | Free; light packages |
| Home Decor | 0% | ~₹80-150 per order | Heavier shipping |
| Beauty / Cosmetics | 0% | ~₹50-80 per order | Compact packages |
| Footwear | 0% | ~₹100-180 per order | Heavy shipping |
| Electronics Accessories | 1.5–3% | ~₹50-90 per order | Small commission for high-value items |
| Kids / Toys | 0% | ~₹70-120 per order | Free |
| Platform | Commission | Fixed fee | Shipping | Net to seller |
|---|---|---|---|---|
| Meesho | ₹0 (0%) | ₹0 | Hidden in price | ~₹420 |
| Flipkart | ₹83 (16.5%) | ₹25 | ₹30 | ~₹362 |
| Amazon | ₹85 (17%) | ₹35 | ₹40 | ~₹340 |
Meesho looks best on per-order math, but: (1) Meesho returns are 25-35% (vs Flipkart 12-15%, Amazon 8-12%) which kills your profit. (2) Meesho's average order value is ₹250-350 (vs Flipkart ₹600+) so unit count must be higher. (3) Meesho ads are required for visibility above 100 sellers — adds ₹20-50 per order.
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✦ Meesho Image GeneratorMeesho charges 0% commission on most categories including apparel (sarees, kurtis, lehengas), fashion jewellery, home decor, beauty, and footwear. Electronics accessories carry a small 1.5-3% commission. However, Meesho makes money via shipping markup (₹40-180 per order baked into customer pricing) and ads (optional but needed for visibility).
Three sources: (1) Shipping markup — customer pays ₹50-180 shipping; Meesho's actual logistics cost is much lower; the difference is Meesho's margin. (2) Ads — sellers pay ₹100-1000+/day for Meesho Ads to appear top of category. (3) Meesho Mall — premium brand storefronts pay subscription. (4) Logistics partnerships — Meesho earns from courier rate negotiations.
Meesho's average return rate is 25-35% for apparel (sarees, kurtis), one of the highest in Indian e-commerce. This is because: (1) most products are sub-₹500, low-stakes purchases; (2) customers often try multiple sizes; (3) cash-on-delivery makes returns frictionless. Compare: Flipkart 12-15%, Amazon 8-12%. Plan for this in your pricing — add 20-30% margin.
Realistic margins on Meesho apparel: 15-30% net profit after all costs (product + packaging + reverse shipping for returns). Sellers earning 40%+ are either selling unique designer items, importing from Surat/Sirajganj at deep discount, or running ad-supported low-margin volume plays. Use this calculator to model your specific numbers.
Meesho's 7-day return window covers all "looks different / size issue" returns. The customer returns the product via Meesho's reverse logistics (typically Delhivery or Meesho's own network). The seller is charged ₹40-70 per return for reverse shipping, deducted from the next settlement cycle. Lost or damaged returns get partial reimbursement after dispute.
Meesho Ads run on a cost-per-click (CPC) basis, typical CPC ₹2-8 for apparel. To stay top-50 in a category like "Sarees Under ₹500", expect daily ad spend ₹200-500. New sellers can join Meesho Boost programmes for subsidised ads in first 30 days.
Meesho pays 15 days after order delivery (settlement T+15) — slower than Flipkart (T+12) but faster than Amazon's T+14 to T+30. Settlements happen weekly to your registered bank account. Disputed returns are deducted in the same cycle.
Sell on both — they target different audiences. Meesho = volume play (sub-₹500 sarees, low margin, high return rate). Flipkart = mid-premium (₹500-3000 average order, lower returns, brand visibility). Most successful sellers run identical SKUs on both with platform-tuned pricing. Use the Flipkart calculator to compare per-order economics.