Primary Image Rule for Nykaa
Product centered, white background, brand name on packaging visible. For makeup: shade visible. For skincare: bottle/jar with label readable.
Secondary Image Rules
- Ingredient label close-up (mandatory)
- Texture/swatch on hand
- Before-after if applicable
- Application/use demonstration
- Packaging open shot
Top 5 Reasons Nykaa Rejects Listing Images
- Ingredient label not visible/readable
- Brand name on packaging not clear
- Image smaller than 800×800
- Watermark on image
- Misleading swatch (filtered or edited)
Make Nykaa-Ready Images in 1 Click
Upload any product photo → get a 1080 × 1080 pixels 1:1 square (main), 4:5 portrait acceptable for swatch JPG with the right background, ready to upload to Nykaa.
Try Free Image Generator →Frequently Asked Questions
What is the Nykaa image size?
1080 × 1080 pixels recommended, 800 × 800 minimum for primary 1:1 square. Swatch close-ups can be 800 × 1000 portrait. Max 5 MB. White background mandatory on main.
Why does Nykaa require visible ingredient labels?
Indian regulators (CDSCO, FSSAI) require cosmetics ingredient lists for online sale. Nykaa enforces this at listing-image level — at least one image must show the ingredient label clearly readable. Listings without this get rejected within 24 hours.
Can I use filtered makeup swatches?
No — Nykaa's authenticity policy prohibits filters or edits that make swatches look more pigmented than reality. Use natural lighting, no Instagram filters. Customer reviews flag misleading swatches and Nykaa removes such listings.
How many Nykaa images per listing?
Minimum 3, maximum 5. Required: white-bg primary, ingredient label close-up, swatch/texture shot. Optional: lifestyle, before-after, application shot.
Nykaa vs Amazon for beauty?
Nykaa: 1080×1080, 5 images max, ingredient label mandatory, beauty-focused customer base. Amazon: 1000-2000 px, 9 images, no ingredient mandate, broader customer base. Most beauty brands list on both — Nykaa for higher conversion, Amazon for volume.
Can I use Nykaa Fashion specs for Nykaa Beauty?
Mostly yes. Nykaa Fashion uses 800 × 1000 portrait (3:4 like Myntra). Nykaa Beauty uses 1080 × 1080 square. Cross-listing requires re-cropping. The brand standards for label visibility differ — Beauty stricter.
Make Nykaa-ready images?
For 1080×1080 square: use image generator. For ingredient label close-ups, shoot at 4× macro on smartphone. Use perfume photography guide for studio setup.