How to register as a seller on Myntra

Can you sell on Myntra?

Worth answering before you spend a week collecting paperwork, because this is where most applications end and almost nobody says so up front.

Myntra is a curated fashion platform, not an open marketplace. Meesho will take practically anyone with a GST number and let the market sort it out. Myntra decides first. Myntra is looking for a brand — something with a name, a trademark, consistent sizing and photography that will not look out of place next to the labels already on the platform.

The trademark question

This is the one that decides most applications. If you own the brand, you need the registration — or at minimum a filed application, which is sometimes enough to start a conversation and rarely enough to finish one. If you sell somebody else’s brand, you need written authorisation from that brand, with dates on it, not a WhatsApp message from a distributor.

If you are a reseller of unbranded stock

Say a wholesale lot of kurtis with no label. That is a genuinely good business and it is not a Myntra business. You will be declined, and the reason is not quality — it is that there is no brand for Myntra to list you under.

The honest route is to build the label first: sell the same stock on Meesho or your own WhatsApp catalogue, get your own tags and packaging on it, register the mark, and apply once there is something to approve. That is a year, not a week, and knowing it now is worth more than an application that fails in three.

The documents checklist

Have all of these scanned and legible before you start, because a half-complete application sits in a queue instead of being assessed.

The mistake that costs the most time

Names that do not match each other. The name on your GST certificate, your bank account, your PAN and your application have to be the same entity. A proprietorship trading under a shop name, with a bank account in the owner’s personal name, is the single most common reason paperwork bounces back — and it can take weeks to fix at the bank, not at Myntra.

Check those four against each other now. It is 10 minutes, and it is the highest-value 10 minutes in this whole process.

Catalogue samples are assessed, not collected

The images you submit are part of the decision. Flat, well-lit shots on plain backgrounds, consistent framing across the range, no watermarks and no text on the primary image. If your photography is the weak part, fix it before applying rather than after being declined — our bulk image resizer and size chart generator cover the mechanical half.

How to register, step by step

Six stages. Before any of them, one correction that will save you an afternoon.

1. Register on the partner portal

Registration is open — you do not need an invitation to apply. The form takes business details, your brand and your categories. What is gated is not the application but the selection that follows it.

2. Submit the five documents

PAN, GSTN certificate, cancelled cheque, authorised signatory signature copy, and a trademark certificate or an authorisation letter on the brand owner’s letterhead. That is Myntra’s whole published list.

3. Pass selection

Myntra assesses catalogue width, product quality and whether the brand has a unique value proposition. This is the stage that declines most applicants, and it is a judgement about your brand instead of a check on your paperwork.

4. Agree commercial terms

Commission lives in the Commercial Terms Agreement, not on a public rate card. If you are a made-in-India D2C brand selling through your own site or social channels, ask about the zero-commission construct by name.

5. Catalogue onboarding

Brand tag details, accurate sizing, and article images to Myntra’s cataloguing specification. This is work on your side and it is where the timeline usually slips — our bulk image resizer and size chart generator cover the mechanical half.

6. Go live and get paid

Service levels count from the first order. Myntra provides a free order management system, and settles on a 15-day cycle from delivery.

How long approval takes

Myntra publishes this, which almost no guide bothers to quote. Its own answer: if your brand qualifies the selection criteria, you can be onboarded within 15 business days, and that may extend to 45 days during major sale events.

The conditional is doing the work in that sentence. 15 days is the clock once you are through selection — it is not a promise that you will be selected. Myntra describes what it is selecting for as a “sizeable catalog width”, quality product, and a unique value proposition, which is a polite way of saying a thin range of ordinary stock will not clear it.

Two things genuinely speed it up. Complete paperwork at first submission, with the names matching, so nothing bounces. And catalogue images already shot to specification, so onboarding is an upload rather than a reshoot.

One thing reliably slows it down and is outside your control: applying into the run-up to a large sale, which is exactly when that 15 becomes 45.

Once you are live, the money follows a published cycle too — Myntra settles on a 15-day cycle from the date the product is delivered to the customer, not from the date of order.

What it will cost you

Start with what Myntra says plainly: it does not charge an onboarding fee or a refundable deposit. That sentence exists on its portal because people are routinely defrauded by imposters who claim otherwise, and if anyone asks you for money to be onboarded, that is the scam.

The charge that does exist

There is a one-time growth enablement charge for new sellers, applied once you start operating instead of at signup. The fee is netted off against your payout instead of being invoiced, and Myntra returns its value as product listing ad credits rather than as cash.

So it is not a fee in the sense of money leaving your account, but it is not free either: it is a compulsory conversion of some of your first payouts into advertising. Budget for it as a cash-flow event in your first months, because that is what it behaves like.

Commission — and why no page can tell you the rate

Myntra does not publish a category rate card. Commission sits in your Commercial Terms Agreement, which you see when you are onboarded, and it varies by category, by price band and by what you negotiate. Any page quoting you a confident Myntra commission percentage is guessing — and you will notice that the ones which do quote figures disagree with each other wildly.

One published exception is worth knowing: Myntra runs a zero-commission construct for digital-first, made-in-India D2C brands under its Rising Stars programme. If you are currently selling through your own site or social channels, that is a real 0% and it is worth asking about by name.

The number that decides whether Myntra works for you is not the commission anyway. The deciding number is the return rate, because fashion returns are high and a category running at 30% can turn a healthy-looking commission into a loss per order. Work it on your own figures in the Myntra seller calculator.

If your application is rejected

It is common, it is usually not personal, and there are only three reasons.

No trademark, or no authorisation

The most common by far. That is fixable, but on the registry’s timeline instead of yours. File the mark, keep selling elsewhere, and reapply when it registers.

The catalogue did not clear the bar

Photography, sizing consistency, or a range too thin to be worth onboarding. This one is entirely in your control and is the fastest to fix.

Category not open

Myntra is not always recruiting in every category. Nothing about your business is wrong; the door is shut this quarter. Ask when it reopens and diarise it.

Where to go instead, meanwhile

Not as a consolation — as the sensible sequence. Ajio is the closest comparable platform and often more open to a newer label. Flipkart and Meesho take unbranded stock and will teach you which of your designs sell, which is the thing a Myntra application cannot tell you. And a WhatsApp catalogue costs nothing and keeps the margin you would otherwise hand over in commission.

Sellers who get onto Myntra at the second attempt almost always spent the gap building a brand rather than rewriting an application.

And if you were approved but cannot get in, that is a different problem with a much shorter fix — most of it comes down to a portal address that does not exist. The seller login guide covers it.